GREENSBORO, N.C. (Feb.1, 2025) – Hutchinson Family Offices, a leading wealth management firm in the Piedmont Triad, has announced a rebranding and name change to GenCrest Capital Partners.
It is a major juncture in the company’s efforts to maintain its forward-thinking approach in its mission to deliver exceptional financial strategies tailored to each client’s needs.
“We are excited about this new chapter in our journey. Under this new banner, we are focused on innovation and expanding opportunities while always seeking to honor our clients’ legacy in the work we do,” said Sherry Campbell, CEO of GenCrest Capital Partners.
According to Campbell, “GenCrest” was selected because “Gen” is a “nod to generational wealth, underscoring our dedication to preserving and enhancing a family’s legacy” and “Crest” “symbolizes the pinnacle of achievement and success.”
Services offered by GenCrest Capital Partners include investment management, tax planning, exit planning, family office services, and divorce consulting.
“Our name may have changed, but our unwavering commitment to our clients remains,” said Amy Conley, president of GenCrest Capital Partners. “Our clients will continue to receive the same personalized care and thoughtful service they have come to expect.”
As has been the case since the company’s founding more than 30 years ago, GenCrest Capital Partners remains dedicated to helping safeguard and build upon the wealth and legacy that define a client and their family’s unique story and history.
About GenCrest Capital Partners: For more than 30 years, GenCrest Capital Partners has offered private wealth management and family office services that may offer order, simplicity, and financial confidence. The company’s diverse team of professionals brings a unique mix of specialties and experience to proactively serve our high-net-worth families. GenCrest Capital Partners is committed to their clients and their families, delivering honest guidance, objective advice, and excellent service.
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